Stage 2. Setting up targeting

This is probably the longest, most difficult and responsible stage, since not only the effectiveness of the “unrolled” advertising depends on it, but also the cost of the target action. At this stage, the advertiser determines who exactly the israel whatsapp data advertisement will be shown to. Setting up targeting is the process of filtering the audience according to pre-set criteria. If our target audience is strictly women over 40, then unrolling Setting up targeting advertising for male teenagers is like burning money.

What should you rely on when setting up advertising:

1. Demographics: age, gender, marital status, education.
2. Interests: hobbies, interests, preferences, what content is of interest (sports, cooking, travel, cars, etc.).
3. Geolocation: country, city, radius around a Setting up targeting certain point (for example, 10 km around a sports club).
4. Devices: targeting users outside of restaurants and look working with specific gadgets (iOS, Android). Particularly relevant in the field of mobile app development.
5. Behavioural factors: purchases, visiting certain categories of sites.

Types of targeting

• • Socio-demographic: suitable for campaigns with a wide audience.
  • Contextual: Shows ads based on the content that interests the user.
  • Retargeting: re-engaging with users who have already interacted with the brand (e.g. visited the website).
  • Look-alike audience: search for users similar to your current audience. You can also search for users similar to your competitors’ audience.

The advertiser carefully selects parameters to reach exactly those people who will be most interested in the offer. Some platforms, such as VKontakte, allow targeting a pre-parsed audience, which significantly increases the ability to show to Setting up targeting a narrow audience (for example, active subscribers of communities who have put at least two likes).

Stage 3. Operation of algorithms

Target is an algorithm. An invisible, but bosnia and herzegovina leads the most important mechanism that connects the user with the advertiser. Of course, no one will give an exact formula for their work, since the developers do not disclose this data. But there are general principles of work:

• 1. Data analysis. The platform processes millions of data points about users and their behavior. For example, Google uses search query history, and VKontakte uses user activity and their profile data.
  2. Machine learning. Algorithms predict which users are more likely to respond to advertising. To do this, they analyze previous successful campaigns. This is the operation of a huge amount of data that allows you to more accurately predict user behavior.
  3. Budget optimization. The system independently chooses where and to whom to show advertising (taking into account the parameters specified by the advertiser) in order to achieve maximum conversion with minimum costs.

Factors influencing audience selection

• • Time of user activity. When is he “online”, when is he most active, when is he making purchases, when is he most engage Setting up targeting  with content.
  • Location at the time the ad was shown.
  • The type of content the user interacts with.
  • Targeted advertising action.

If you’re setting up an ad for a gym, the platform can show your ad to people who’ve recently searched for exercise equipment or liked fitness posts.

How this can be applied in business

Let’s say you own a coffee shop in the city Setting up targeting  center. By setting up targeting, you can show ads only to residents of nearby areas who love coffee and often search for establishments nearby. This way, you will attract exactly those who are most likely to come to you.

Targeted advertising is, in simple terms, a bridge between you and a client who didn’t even know you existed.