Email marketing is a powerful tool for increasing brand loyalty and driving product sales. By developing a clear strategy, segmenting your audience, creating quality content, growing your list, implementing personalization and automation, measuring performance, and following best practices, you can create effective email marketing campaigns that achieve your business goals. […]
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Email fatigue is a condition where subscribers feel overwhelmed by too many emails and stop engaging with your emails. If you continue to send them emails, they may get bored, which can lead to lower engagement and higher unsubscribe rates. If you don’t take action to combat email fatigue, it […]
It is the deliverability rate that ensures the delivery of your emails. However, a high deliverability rate alone does not guarantee the success of your campaign. This shows that you need both. Focus on the other half of the journey after the email is accepted by the recipient’s email server. […]
A sunset policy is an email list management practice where inactive subscribers are removed from an email list after a certain period of time. The time period for which inactive subscribers remain on an email list or database is defined by the brand. Removal can be done monthly or quarterly. […]
Email deliverability is a key component of email marketing, as it determines whether an email is delivered to the recipient’s inbox and not marked as spam. Maintaining a reasonable deliverability rate starts with resolving deliverability issues, as this helps maintain your domain and IP reputation and promotes better engagement with […]
This revolutionary step into the future can be considered the first social media platform in history. But email is more than just a communication platform. It is the best marketing tool at your disposal. Nothing has changed the way we communicate today more than email. This revolutionary step into the […]
