Metrics and KPIs in Contextual Advertising
In this article, we will look at the most important indicators that will help you evaluate the results of your […]
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What is page speed or loading speed of a web page?
In Inbound Marketing we learn that there are many factors that interfere with good positioning in search results. There has been a
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a brief history of this important figure in Spanish-speaking marketing
If you are passionate about the digital world, you have surely come across the name Vilma Núñez on more than
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How much to invest in social media
If we stop and think about it, social media is a real phenomenon. It has changed the way we communicate and social
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Discover what an entrepreneurial ecosystem is and how it is set up in Mexico and Colombia
In an era marked by digital transformation , many entrepreneurs have found opportunities to create their own company using technology. Unfortunately, this
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Discover what a media kit is and how to create one to boost the strength of your brand
In order to build a solid digital authority and become an attractive alternative for business alliances, it is important that
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13 advantages of a corporate blog that your company should take into account
A corporate blog is a segment of a company or organization’s website that is used to frequently share useful, quality information that
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Learn how to optimize your marketing tasks thanks to Excel tools
This means that if you already know about another program in this package, you will be familiar with using this
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What is Employer Branding and why use this tool in your company?
To engage customers with our brands, we must first ensure employee engagement with the company’s value propositions . After all, they are
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What advantages does the Net Promoter Score bring to companies?
Do you know what this methodology is about? If you don’t know it, don’t worry! In this article we will
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Get creative with ad distribution channels
App retargeting can be executed on different channels: websites, social networks , third party apps and mobile search. Take advantage of
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Retargeting for apps: What is it and how can it help you increase your conversions?
In app marketing , keeping a mobile app interesting and relevant to users is a critical task. After all, retaining users is
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Learn about this unique web search engine and how it can help restore balance in the Amazon
Today, Ecosia is a way for everyone to help care for our planet and repair environmental damage without neglecting their
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Bloomsburg, a vibrant city in Pennsylvania, offers a unique combination of urban amenities and small-town charm. Lead generation is essential