One of the first problems that a company has to face when it comes to Marketing Strategies is the choice of the Target or the choice of that niche of people to which the company is aimed. It is important to establish the Target because each segment has its own “tastes” therefore there will be […]
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In other words, These strategies are influenced by the competitive situation and the perceived value of the product (ie the degree of differentiation). Since competition is determined by the market structure, we report the decisive degree of freedom for each structure: differentiated monopoly or oligopoly: a lot of autonomy monopolistic competition: […]
