There are different formats for delivering targeted advertising, and they depend on the platform, campaign goals, and audience. Advertising Formats Choosing the right format is one of the key factors for success. The cost of display often depends heavily on the format.
What formats are there:
- Text ads. An everlasting classic since italyl whatsapp data the days of newspaper publications. They contain short messages with a call to action and a link to your website, landing page or social networks. Such formats are effective for finding clients at the acquaintance stage.
- Banners (creatives). Visually attractive images with key information. Suitable for promoting promotions or new products.
- Video. This is the perfect way to engage the user. We can say that now is the era of reels and shorts, so users respond best to bright and non-standard video content. Video advertising can last from a few seconds to several minutes and is used to create an emotional response.
- Carousels. A format that allows you to display multiple images or videos in one ad. Popular in e-commerce to display product range.
- Stories. Temporary publications that disappear after 24 hours. They work to create an urgency effect and help capture attention. They alternate with stories from the user’s subscriptions.
How to choose the right format
The choice of format directly edited for clarity and length depends on the goals of the business. If your task is to tell about the unique properties of the product, Advertising Formats it is better to use a video or carousel. Banners or stories are perfect for promoting sales.
Ingate Group Recommendations
- For startups: Start with text ads to minimize costs.
- For brands: Experiment with bosnia and herzegovina leads video to deliver a unique value proposition. Of course, quality video often requires a professional team and a good budget. But sometimes, home-made video content can also work.
- For e-commerce: Use carousels and dynamic ads to show off your entire product range.
Advertising formats are not only a technical choice, Advertising Formats but also a creative challenge. The better the format matches your message, the more effective it will be.
