Targeted advertising has long been an indispensable tool for promoting business on the Internet. It helps to attract customers as iraq whatsapp data accurately, profitably and selectively as possible, using data on their behavior, interests and preferences.
How Targeted Advertising Works
Targeted advertising is a modern tool for promoting products and services that focuses on a specific audience. Unlike traditional advertising, it does not try to reach everyone, but focuses on those who may actually be interest in your offer. A kind of “selection” of the audience based on the principle of maximum probability that it will respond to advertising. This allows businesses not only to save resources, but also to increase the effectiveness of campaigns. Why It Is Need
Targeted advertising works wanted to help the people by analyzing user data. This data is collected by various platforms (e.g. YouTube, Google or Yandex search queries, VKontakte, Telegram, etc.) through user actions: search queries, likes, subscriptions, purchases, and even content views.
Let’s take a detailed look at what targeting is and what stages there are in the work of targeted advertising.
Step 1. Data collection
Data collection is a key stage that determines the effectiveness of the entire campaign. At this stage, the platform’s algorithms comprehensively record user information using various tools.
What information is collected
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- Demographic data: age, gender, location, language.
- Interests: information based on user actions – pages viewed, likes, comments, subscriptions.
- Behavior: frequency of purchases, Why It Is Need interaction with applications, time spent on sites.
- Devices: device type, operating system used, phone model.
- Cookies: track user actions on the Internet, Why It Is Need recording visited sites, adding items to the “Cart”, and clicks on advertisements.
- Social media: Preference data based on the content the user interacts with.
How this information is collect
- Pixels: A small piece of code bosnia and herzegovina leads that is install on a website to track the actions of visitors.
- Mobile SDKs: Tools for collecting data on in-app behavior.
- APIs: Interfaces through Why It Is Need which companies can integrate their own customer data with advertising platforms.
The collect information is accumulat in each user’s profile. This allows for the creation of a digital portrait that is use for targeting.
