elegram’s audience is constantly expanding, so it is logical that such a large-scale platform attracts businesses that need to somehow promote their product. How to create and set up advertising in Telegram, what are the features here – we will talk about this today.
What is Telegram Ads
Telegram Ads– is a platform of a popular messenger, designed to set up and place advertisements. It appeared at the end of 2021, which made buy phone number list it possible to launch advertisements in any open channels without the consent of the owners. Previously, to place advertisements, it was necessary to contact the channel owners or purchase placements on the exchange.
How Telegram Ads Works. Platform Features
- It is possible to place advertisements in any open channels that have more than 1000 subscribers.
- The ad is placed at the bottom of the feed so that it cannot be accidentally missed.
- The description cannot exceed 160 characters.
- It is not possible to add photos or videos – only text and emoji.
- The platform operates in English.
How to buy advertising in Telegram Ads
There are two methods of buying advertising in Telegram Ads:
- buy placement directly in Telegram. The minimum budget is €2 million, of which only one is spent directly on advertising, and the use sms lead generation to increase retail sales company will return the second if the ad expenses amount to more than €10 million per year. This option is suitable for large businesses;
- connect to the platform through an intermediary. There is a commission, but the budget starts from €1500. This method of advertising is convenient for small and medium businesses. When choosing an intermediary, you need to look at the entry price conditions, access to the advertising account after creating an ad, the possibility of assistance at the start and other parameters.
To use the platform, you need to log into the messenger using your phone number, fill in the fields with information about the organization and submit an application to use the service. When ordering advertising through an intermediary, you will also need to register on their website.
How to Launch Advertising in Telegram Ads
First, you need to come up with an ad, then set the bid and select the channels to place it (manually or let it be done automatically). The ad it email list itself includes three components: a title with a hyperlink, text and a button that you can click to go to the channel, bot or post in the feed. It seems simple. And it really is – using the platform is not difficult at all. However, there are still some things to consider.
First of all, you need to pass the channel moderation. If you buy advertising through an intermediary, he must provide permission.
Then you need to top up your advertising account balance. When choosing the first placement method, it is not necessary to top up €1 million right away – the budget can be spread over a year. As for intermediaries, each has its own conditions. Some claim that you can start literally from scratch. Details should be clarified directly with the service.
If in your account settings (you can go there by clicking on your avatar) the Edit account info section is not filled in, enter your company information there.
Then go to the main menu of the Telegram Ads platform and click Create a new ad.
Next, enter the advertising message. In addition to the title, text and link, you will need to write a name. It will be visible in the advertising account (not shown to users).
You also need to specify:
- Daily views limit per user. You can set how often during the day the user will see your ad (from one to four times);
- CPM rate in Euro. Currently the minimum value is €1.5;
- budget in euro (Current Budget in Euro). It is created by transferring a certain part or the entire budget to a separate ad (there can be several of them). When the budget runs out, the ads will stop showing – you will need to top up your balance;
- token for advertising labeling (Other Information). You need to be given a token by the ORD (advertising data operator). Then you need to enter it in the settings field. When cooperating with intermediaries, some do the labeling themselves. Then this section can be left blank.
You can then click Preview Ad to see how the ad will look.
Important: These are the main parameters for setting up Telegram Ads. Targeting needs to be set up separately.