Copywriting doesn’t live on digital alone. Paper, pen, creativity and inspiration. You can find this and much more in books on copywriting . Reading and learning is the first rule, as well as a huge pleasure and an opportunity for growth. Only by deepening your knowledge on the egypt phone number library subject can you refine your techniques , because there is always something to learn.
How to Become a Copywriter: Books to Read
In this roundup of titles we will try to please everyone, those who are trying to understand how to become a copywriter , through to the already established professionals. Don’t think that there is a moment in which to stop and stop studying. That moment will never come, especially if you have chosen to work in this field. It is right that you know this. If you thought you would find something that required minimal effort, you would have done better to head towards a career as a mattress tester. Here there is study to be done, but also great satisfaction . So let’s get to it, here are the copywriting manuals and books on the subject suggested by Comon :
- Digital Copywriter: Think Like a Copywriter, Act Digitally by Diego Fontana
- I work, therefore I write! By Luisa Carrada
- Confessions of an Advertiser by David Ogilvy
- Business storytelling by Andrea Fontana
- The imagined word. Theory, technique and practice of copywriting work by Annamaria Testa
- The Idea Writers by Teressa Iezzi
- Ann Handley’s New Rules of Writing
- Scripta volant by Paolo Iabichino
- Manual of creative and conscious digital writing by Piero Babudro
- Content Marketing Strategies: A Practical Guide to Creating Content for Social Media and Blogs by Francesco De Nobili
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1. Digital Copywriter: Think Like a Copywriter, Act Digitally by Diego Fontana
In the world of digital marketing and especially copywriting. The 10 Copywriting there has been a lot of talk about this book. The reason is very simple. It is certainly the best synthesis between effective writing and the needs of the web, an aspect that makes it very current. As the title email leads database itself eloquently says, you can draw on the wisdom of hard and pure copywriters (those who work in the field of advertising on traditional media ) but shoot your arrows in the world of online. Diego Fontana explains how to do it. And he explains it very well.