Which can range from informative content to commercial pieces with the aim of selling products. To follow an editorial calendar of publishing content, many businesses choose to implement social media management platforms , which help in automating the sharing of posts and analyzing their performance. Capterra’s research points out that 6 out of 10 respondents (62%) have already purchased via social networks, a type of purchase modality Mobile List that can start by clicking on a publication. Of people who have already purchased products or services via social networks, when it comes to assessing what type of content most influences their purchases, just over half (60%) declared themselves influenced by paid advertising for companies and products.
For companies looking to invest
Such types of ads can be created via social media marketing software , which also allow tracking performance metrics of advertising pieces. In the survey on the use of social networks in Brazil, more than half highlighted the influence exerted by paid advertising For companies looking to invest in paid advertising on these channels, the second part of Capterra’s series showed that, of people looking for information about brands China Email List on social networks, 80% said they like the fact that they post discounts and promotions. How much do people usually spend on purchases via social networks? Still in the analysis of the behavior of the interviewees in social commerce, in general, more than half of the interviewees (52%) spend between R$ 100.01 and R$ 500.00 per month – once again, the data refers to people who have previously purchased on social media.
Social media platforms
User spending on purchases via social networks When making a segmented cut, in all spending ranges from those who spend BRL 50.01 per month, those who were more likely to spend more on purchases via social networks were generation Y/Millennials (born between 1978 and 1995 ). The main types of products purchased via social networks Knowing the type of items that people have already purchased via social media platforms can serve as a guideline for developing the catalog of products for sale or to define whether it is worth investing in commerce through this channel. In this sense, Capterra also investigated what kind of products or services respondents, with previous shopping experience on social networks, have already purchased through these platforms.
