“Timing is everything when it comes to email marketing and sales . Knowing the best time to send an email can make the difference send an email between whether your message is read or ignored.” -Andrew King
Read more in this guide about the best time to send emails.
Factors influencing shipping
While finding the optimal timing isn’t an exact science, there are some key factors to consider before hitting “send.” Let’s take a look at the main ones.
Audience:
It’s helpful to know your audience and what times gambling database they’re most likely to actively engage with your emails.
Who are your email recipients? Where are they from? What are they interested in?
Knowing the answers and the best time to send an email campaign can increase your open rates.
This is even more true if you cross time zones.
Useful tip
You should have some information about your leads’ habits, preferences, and best times to reach them. Make sure you use this information to your advantage.
This is where segmentation comes in. Add a little the importance of engaging and informative content personalization to your email writing , and you’ll achieve something magical.
This is where our very own LaGrowthMachine shines!
With over 20 different variables at your disposal, we offer an incredibly effective way to personalize emails .
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Industry
If you work in a specific industry, understanding when clean email your customers’ busiest hours are can be incredibly helpful.
That said, Sendinblue’s research gives us a complete breakdown of the best times to send an email for specific industries:
- Software/SaaS: Tuesday or Thursday between 2:00 PM and 3:00 PM
- Professional Services (B2B): Monday or Tuesday between 8am and 10am
- E-commerce: Tuesday or Thursday at 10 a.m.
These are just a few examples, but you should use your own judgment when creating your email calendar.
Remember that LaGrowthMachine offers you the possibility to customize the date and time for sending sales emails :
In addition, with our outreach tool it will be easy for you send an email to solve the problem of how to send an email to multiple recipients.
Campaign objectives
Finally, your campaign goals can play a huge role in determining the best time to send an email.
For example, if you want to boost website traffic , you might consider sending emails late in the day when people are logging off and more likely to click.
If you’re looking to increase conversions , then early morning or lunchtime emails may be best, as this is when people are most likely to make purchasing decisions.