With that in mind, we investigat which are the favorite models, indicating that traditional subscriptions are the most prevalent among respondents – 58% said they have subscriptions to this model. Traditional subscription services are preferr by respondents Mobile List To a lesser extent, 5% declared that they subscribed to non-traditional subscriptions – in this context they refer to product boxes, supplies, among others, as mention above; already 31% have both types: traditional and non-traditional. Services will gain more popularity, according to respondents If for consumers the subscription model stands out for its convenience, for businesses that bet on this type of service it can be a way to diversify and increase their revenues.
Services will gain more popularity
A report published by Gartner (available in English to subscribers) predicts that, by 2024, subscriptions will contribute 20% to revenue growth for digital commerce organizations. The Capterra study even shows that the participants themselves agree at some level that companies will invest more in the subscription business model going forward – 58% strongly agree with the statement and 34% somewhat agree; only 7% neither agree Canadian Email Lists nor disagree and 1% disagree to some degree. Additionally, 91% agree to some degree with the statement that the subscription business model will be an increasingly popular way to obtain products and services – 61% strongly agree and 30% somewhat agree with this statement. Finally, just over half of respondents (54%) feel that if brands they like offered convenient product delivery via a subscription model, they would be willing to subscribe.
Subscription services depending
Consumers would agree to subscribe to brands they like Majority would be interested in non-traditional subscription services As stated earlier, 58% of respondents are currently subscribed to traditional subscription services. At the time of the survey, this group did not have non-traditional subscriptions nor had they done so in the past. Interest in this type of service, however, is high, as only 19% do not see the relevance of carrying out this type of subscription. There are two main reasons why these respondents reject nontraditional subscriptions: 30% said that if they need something they prefer to buy it themselves. 30% don’t want to lock themselves into a subscription. There are many different ways companies can provide subscription services depending on their business model and the products services they provide.
