How often should you publish posts on Telegram? How not to disappear from the feed and not lose reach? We will deal with these questions in this article.
Imagine 2016, you have a Telegram channel, you publish a maximum of one post per day, or even less often. Reach is at a good level, you calmly sell advertising. Life is wonderful.
A couple of years later
There are many more channels, the user’s feed turns into chaos. The number of posts per day grows. Reach falls, the number of unsubscribes increases. There is more advertising. In terms of channels, Telegram turns into VKontakte with its endless number of publics of dubious quality.
Globally, the problem can be described in two points:
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1 If you publish too often, your audience gets tired and they unsubscribe, but there is plenty of space for advertising.
- 2 If you publish rarely, the channel gets lost in the feed, reach drops, there is little space for advertising, but the audience does not get tired of the channel.
It is clear that a golden mean is needed, but where is it?
Let’s start with the obvious. The frequency of posting will directly depend on the channel format. News channels will publish several posts per hour by default. Entertainment channel networks will publish 10+ posts per day. Author channels rarely have more than 3-4 posts per day.
If you are just starting a channel, then look at the posting frequency in brazil telegram data channels of a similar format. This will give you a general understanding. Does this mean that you should simply copy? Of course not.
However, you need to understand that if you publish 10 posts in an area where they usually publish 3-4 posts per day, your audience will quickly get tired and mute the channel or unsubscribe.
If you publish 13 posts per week
Your channel will simply get lost in the feed, and the reach will be low.
In our experience, at the moment, in most Telegram channels (except for news and entertainment), it is optimal to publish 1-4 posts per day. However, it is better not to publish them one after another, but to distribute them evenly throughout the day.
This way, you will flicker in the user’s feed, but at the same time you will not cause irritation.
And what, is it impossible to deviate from such tips for choosing a good antivirus a framework at all? Yes, you can, but not right away. You will have to gradually “accustom” your audience to your regularity of posting. An important clarification: you must have really cool original content that people get hooked on and want to read at any time.
What are all these examples?
What these channels have in common is that their authors have “trained” their audience to a certain posting frequency. The audience of the “financial monster” is used to posts being rare, but quite accurate. The author of the “odyssey” turned his channel into a hangout where they talk not only about crypto, but also about any other topics. Lebedev generally has a strict timing of publications. In general, you understand where we are going.
If you have cool content, then your audience can get adb directory used to a certain frequency of posting on your channel. This is difficult to do with a new channel, but you can come to this after two to four months of work.
How else can you find out the optimal posting frequency on your channel? Just conduct a survey among your audience. Give several options to choose from: from one post per week to five posts per day. And look at the results.
