In this context, SEO tools can be relevant to find useful keywords and hashtags, while photo editing software and graphic design tools can be appli in creating the graphic part, as they allow you to retouch photos, make montages or create promotional ads. Also, a third (34%) of respondents say they prefer to receive recommendations through Mobile List ephemeral content. This is visual content in the “Stories” style, usually a few seconds video that disappears after 24 hours of its publication. Most social networks give access to the Stories format, such as Facebook, Instagram, WhatsApp and more recently TikTok ( on this platform the feature is call Quick). How to create ephemeral content In the production part of a video that works as ephemeral content, just use a cell phone or tablet that is capable of recording video and audio.
WhatsApp and more recently TikTok
To improve the final quality of the material, inserting effects, filters or subtitles, the use of video editing programs is recommend . To a lesser extent, 12% of respondents declared themselves to be supporters of live broadcasts , also known as lives. In the context of lives, a concept that became famous during the COVID-19 pandemic, when brands Czechia Email List were looking for ways to maintain their sales , was live-commerce. Also called streaming sales , this type of approach includes the creation of online events in real time to publicize products and offers, mixing commercial presentation with entertainment. How to create live stream Many social networks, such as Facebook and Instagram, have native features for creating live streams. However, to hold a more professional event, there is also the possibility of using streaming software.
Mixing commercial presentation with entertainment
Which offer extra event moderation features. Even in the software market, there are options for free programs to make lives . Consolidating the above information into a chart, we have the following breakdown of preference by content format: The favorite format to receive branded content News from entertainment brands are the most searched We know that respondents use social media to access branded content, but what kind of companies do they prefer to receive information on social media? Below, we have gathered the most cited categories in the Capterra survey: Entertainment (70%) Supermarkets (61%) Fashion (59%) Tourism and leisure, such as hotels and airlines (57%) Restaurants (54%) Electronics such as video games, software and hardware manufacturers, etc.