Check the day and time of sending
in ecommerce email marketing. But these are best practices and sometimes doing the opposite will work better for your business. For example, it is a common suggestion to send your emails on Tuesdays and Thursdays and not send emails on the weekends. Why? Because people usually check their emails at work.
However, as more and more people learn that weekdays are the best accurate cleaned numbers list from frist database days to send, more and more emails are being received by your subscribers. Therefore, the exact opposite may be true for your business. The same goes for the time of day you send emails.
Personalize and segment
Most people send the same email to everyone. However, you should address different messages to different people. For example, the message you send to someone who last purchased last week might be different from the message you send to someone who last purchased 6 months ago.
Tools like Hello Bar let you set up targeting to easily organize competing ads appearing on your brand your list into different buckets. And tools like Klaviyo let you personalize emails to different segments based on behaviors or demographics or more.
Add value
Just like growing your list, increasing the engagement and effectiveness of your ecommerce email marketing depends on you consistently adding value. Educate and then sell, rather than just sell.
Use email to increase sales of recent purchases
Don’t forget to use your email marketing to help you upsell on fresh list recent orders. For example, if someone just ordered flowers from Jim’s Flower Shop, Jim could send them a coupon to send another person an order right away. When someone buys flowers for their mom and receives an email to buy flowers for another loved one with a 30% off coupon that expires in 30 minutes, this can increase their average order value.