Plan what content is best suited for these different stages of the buyer’s journey. For example, you’ll want content that answers common questions customers have early in their search for answers related to common problems or pain points they face.
Set analytics goals
You won’t know how successful your site is until you set goals for traffic, conversion rate, and lead volume each month. Make sure you have analytics software installed on your site and adjust it based on what converts for your site.
As you review your analytics each month, consider tracking these statistics.
- Total traffic
- Main sources of traffic (e.g. social media referrals, third-party leads, etc.)
- How long do users stay on your site?
- Which pages have the highest bounce rate?
Understanding these statistics can give you clues about your options. For example, if a large portion of your bounces are coming from one specific page, that’s a sign that that page doesn’t have a strong or effective call to action.
Check company data for compliance
Your website is just one element of your online presence. Listing your website on sites like Google My Business, TripAdvisor, Yelp, Angi, HomeAdvisor, Healthgrades, etc. will increase your website’s visibility.
The key to listing your business on third phone number list -party websites is to be consistent. For example, your address should spell “drive” or be abbreviated on all sites. You don’t want to abbreviate it sometimes and spell it out on others. Or, if you include LLC or Inc. in your business name, make sure it’s there everywhere, or these third-party websites may see them as different entries.
Edit and update your listings accordingly. In some cases, this is a lengthy process because it involves applying for a business and verifying that you are the owner. It is time well spent and well worth it.
Create valuable backlinks
When it comes to backlinks, quality wins over quantity every day. Don’t buy a package from someone who claims to be an expert who will bring you 1,000 new links in the first month of the contract. If it sounds too good to be true, it probably is.
Instead, here are some smart ways to build high-quality and valuable links.
- Publish research
- Generate thought leadership worth referencing
- Partner with other local businesses to share relevant links
- Explore quality guest blogging opportunities and don’t be afraid to pay for them
Consider your online reputation
Reputation management is an often china business directory overlooked aspect of creating an online presence. But it is valuable because it shows that you care about your customers and can help attract new potential customers.
Allow customers to leave reviews of your business and its products. Using third-party websites can add credibility to your reviews. But before you invest in a third-party website, read this blog: Not Seeing Yelp, Angi, or HomeAdvisor Ad Results? Here’s Why and an Alternative
Reputation management helps shape the narrative around your company. Most shoppers do online research before purchasing a product, even if that purchase is in-store. You need to know what customers are saying about you, and the the best tools for bounce rate analysis: a comprehensive guide answers can help show that you care about the customer and their experience with your organization.
Help in building a marketing plan
If you’re ready to develop a marketing plan to support your new website, contact New Light Digital today . You’ll have a team of experienced digital marketing professionals ready to help you take your marketing to the next level.