Hi tests everything against its brand values. They want to become the social brand and a real Conversation Company . Hi’s approach is just do it and test everything (and I mean everything) against your brand values. Stay on course and you will notice that if you are successful, the entire organization will want to work with it, says Marjolein. Also give something back to your customers and show through actions that you appreciate their ‘likes’ and feedback . For Hi, the basic ingredient is: be proud of your company and the life of your brand!
Dutch Railways Gerjan Vasse (Social Media Manager
NS Corporate Communication) starts with a slide with the following Fokke & Sukke cartoon:
“What are you doing with this?” Gerjan wonders out loud and he goes to the next slide. Someone from the singapore telegram data udience jumps up “hohoho, yes, what did NS do with this?”. Gerjan promises that the answer will come, but it doesn’t..
Gerjan enters into dialogue with the audience in his presentation,. Gerjan explains that NS has an internal community for trainees on Hyves, which raises the question of why this platform was chosen. “We started it 3 years ago and we think it is more important that . TomTom and Hi to there is a community than the choice of platform.” The audience is not convinced by NS’s story . TomTom and Hi to which does not provide a clear strategy or argumentation. NS does not seem winter-ready and not conversation-ready.
Takeaway: “Twitter is more instant emotion, Facebook is used more for tips and friendly conversations”.
Conclusion
Of the speakers we saw, we found the story of . A and most inspiring. Even for the experienced online marketer, these practical cases offer new insights that you can apply immediately. Our feeling after this conference: get started right away and in addition, within the framework learn by doing it yourself! And as for half the room with 40+ers: if the stories didn’t sound familiar to you, you’ve missed the boat. school email list Still want to get on board? Then make sure you go full pull online, really immerse yourself in your target group and above all let yourself be influenced by them.
