Be sure to include a strong call-to-action (CTA) that encourages recipients to take further action on your offer: request a consultation, request a demo, start a free trial, sign up for your newsletter, watch a promo video , view a landing macedonia phone number library page , sign up for a webinar, etc.
To evaluate the effectiveness of your email marketing campaigns, you need to analyze the appropriate KPIs (Key Performance Indicators). Here are some KPIs to keep an eye on:
- Open rate
This KPI indicates how many recipients actually collaborate with influencers opened your email. A high open rate indicates that your email subject line is intriguing and attractive.
- Click-Through Rate (CTR)
CTR measures how many recipients clicked on links within your email. A high CTR is a sign of relevant content and a compelling CTA.
- Conversion rate
This KPI measures how many recipients have phone list taken the desired action after receiving your email. It can be a purchase, a download, or any other action that supports your marketing goals. According to research, a good conversion rate for a newsletter is 1%, for a follow-up email after an order it is 5%.
- Unsubscribe rate
This KPI indicates how many people have chosen to unsubscribe from your list after receiving an email from you. Tracking this rate helps you maintain a high-quality list of recipients.
Strategies to maximize conversions with email marketing
Email is a very useful tool for generating authority. Among professionals, email is the channel through which important and valuable information is exchanged. For this reason, use email marketing to spread content that is relevant to your contacts. The Hubspot platform offers AI assistance to propose ideas and optimize your content quickly and easily.