Have you been affected by the recent Google update and noticed a drop in your visibility and search rankings? Don’t despair. Even in the age of automation and generative AI. content quality is a key factor for success in search engines. Google still prioritizes valuable. original. human-generated content over quantity. Now. more than ever. it’s important to focus on creating quality content that addresses real user needs and adds value. Quality content is still the best way to stay competitive in search.
Google’s latest update aimed to improve the quality of search results by reducing the amount of useless and unoriginal content by 40%.
So what kind of content does Google consider quality these days?
How can you ensure your content performs well in search engines? The simple answer is to focus on the user experience rather than the search engine itself – in other words: making connecting with people a priority.
While many companies are using whatsapp number database artificial intelligence tools to populate their sites. ultimately those who still see the value in human-generated. user-centric content will prevail.
Google considers quality content to be content that meets several key criteria. collectively called EEAT (Expertise. Authoritativeness . Trustworthiness) . along with the additional criterion of Expertise .
Quality content should be:
- Relevant and useful to users : Content should answer specific questions and needs of users. It should be practical. understandable. and provide real value.
- Expertise : Google favors content that is written by experts in a given topic. If an article or page is written by an author who has experience or certification in a given field. it has a better chance of achieving higher rankings.
- Unique and original : Content should be unique. not just copied or rewritten from other sources. Google will appreciate originality and an innovative approach to the topic.
- Thorough : Content should be detailed and comprehensive. covering all important aspects of the topic. Superficial or why does interconnected content maximize content marketing results? incomplete articles will often not be considered high quality.
- Current and accurate : Google prioritizes up-to-date information. Updating your content and working with the latest data and facts is key.
Authoritative and trustworthy :
Sites and authors should have some authority and credibility. Trusted sources. links to scholarly articles. reviews. testimonials. and citations can improve the perception of a site as authoritative.
- Well-structured : Quality content is easy to read and well-structured. The use of headings. subheadings. lists. and bullets makes it easy for users and search engines to navigate the content.
- Fast loading and mobile-friendly : Google phone number spanish takes into account the technical aspects of a website. Pages should be fast. mobile-friendly. and well-secured (e.g.. using HTTPS).
- Engaged in context and interaction : Quality content encourages user interaction. which can include comments. social sharing. or backlinks.
The combination of your content to be of high quality and valuable. leading to better rankings in search results.