- Practice of working with advertising accounts VKontakte, Facebook ads, myTarget, TikTok, twitter, linkedin;
- Working with analytics: Google Analytics, Yandex.Metrica, Facebook analytics and call tracking/end-to-end analytics systems;
- Working with reports in Excel, in Power BI;
- Business thinking. That is, understanding of unit economics, features of scaling advertising campaigns, optimization, basic knowledge of other overseas data advertising channels – context, SMM, CEO, media advertising, programmatic;
- Ability to write concise and vivid advertising texts.
A digital specialist must constantly learn. It is important for a person to read thematic media. For example, I read: ppc.world, blogs and newsletters of advertising agencies, advertising systems, channels in telegram: fb killa, cpa.rip, Hutzpa, Sostav, DNative and others.
But agencies have experience hiring absolute beginners. Sometimes we hire such specialists as assistants. For example, we recently launched an analytics school in the Vladimir office and invited guys who are ready to actively work and study for paid internships.
How specialists are develop within the company
A person should love to learn and want to develop within the company. For example, Adventum has several opportunities:
- Internal meetups, where managers from different following a forex trading plan departments share knowledge and experience. We also periodically invite external speakers.
- External conferences and seminars. Companies such as VKontakte, Facebook, myTarget, Yandex and Google often invite agency representatives to workshops or organize them jointly.
- Compensation for tuition fees on paid courses and participation in conferences by the company.
There are stories where a specialist started as a simple assistant and grew to become a department manager. Such development is really possible if the employee sets a goal to grow.
For a beginner to grow to a middle level, it is very important that his experience does not consist only of hours spent in advertising offices. In marketing, you also need to work with your head.
It is important to follow the market and new products, constantly try new things, make mistakes, and later reflect and draw conclusions from them. These are both victories and defeats, and the experience of a person with a large number of fails is even more valuable here. As they say, the path of the righteous is difficult.
Several years ago, an assistant with virtually no experience in targeting came to Adventum. In a year and a half, he became a middle specialist and now leads projects for large clients. We asked Dmitry Tarasov to share his story.
Dmitry Tarasov, Paid Social Manager at Adventum:
I got to Adventum thanks to Hh.ru: I posted my clean email resume, wrote about my work experience and desire to develop, and after two and a half weeks I start working as an assistant.
At first, I was assigne small tasks on preparing and maintaining campaign reports. During that period, I improvmy knowlge of Excel, learn to analyze the effectiveness of advertising campaigns, and understood the functions of advertising accounts in more detail. The most difficult thing then was to cope with the flow of new information. There are many clients, each with different requests, I was not us to this. But gradually, in practice, everything began to be absorb quickly. It took me a year and a half to pass the assistant level, junior, and grow to middle. I mov from assistant to junior manager after a year, and six months later I was promot to middle. The manager with whom we work on the project left the agency. And the company decid to transfer this project completely to me. I was immers in all the processes while still working as an assistant, so we managed to avoid major difficulties.
From my own experience, I can advise novice specialists first of all not to be afraid of making mistakes. Everyone makes mistakes, even experienced managers. The main thing is to draw conclusions so as not to step on the same rake in the future.
Try to immerse yourself in the digital sphere: subscribe to thematic resources, learn about new tools and tricks, study cases of other agencies. For example, I recommend subscribing to the Telegram channel @smmrus or the community “Internet Marketing from A to Z” on VKontakte. And if you are just starting out in the field, I advise you to take specialized courses on targeted advertising.