Currently, brands already employ more immersive experiences, which involve the use of virtual reality or augment reality. One example is virtual fitting rooms for clothes or glasses . Through these virtual environments, it is possible to experience products in a more realistic way, in 2D or 3D, improving the shopping experience. In terms of Mobile List virtual tours, there are brands that invest in a reality close to the experience provid by Google Street View. One of the brands that opt for this type of activation was the North American American Girl, which creat a digital version of its physical store (content in English). Something similar was done by the Rio brand Farm Rio, with the Farm na Nuvem project.
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The metaverse, however, would make the shopping experience even more interactive, improving the graphical and immersive aspects of the experience in a virtual store. Unlike the companies mention above, the chocolate brand Lacta, in its Christmas campaign, creat a 3D digital version of its store , where consumers could buy different Vatican City Email List types of chocolates. It also implement gamification by challenging consumers to find hidden truffles and, through them, receive a discount coupon. Marketing Metaverse The chocolate company Lacta launch a shopping experience in the virtual environment ( Source ) The same path follows the mobile phone company TIM , which open a virtual store within a platform that creates metaverses.
The chocolate company Lacta
The virtual version replicates a physical store of the brand, and the action is part of TIM’s omnichannel strategy, allowing services such as paying bills and purchasing cell phone plans to be carri out there. The Gucci brand adopt a different strategy. Although, The clothing brand has creat a version of a sneaker that doesn’t exist in the physical world , to be use exclusively online. Footwear works as a kind of filter. After being purchas, the user has to point the camera at the feet to take a photo using the utensil. Although, Example of wearing the Gucci Virtual 25 shoe ( Source ) Currently, to create a more immersive experience, augment reality and virtual reality software are tools that can help with the task.
