Occupying the third position, it is worth noting that 17% of respondents show interest in receiving information about products and services through influencers or celebrities. Not surprisingly: research publish by Valor Econômico shows Mobile List that Brazil is the place where digital influencers are most relevant to the purchase decision. With that in mind, Capterra carri out a generational analysis of the main ways brands can invest in producing content: directly through their channels or through digital influencers celebrities. In the cut by generations, there is an evident contrast. For example, baby boomersare the ones who most prefer to receive recommendations or information directly from brands, while members of generation Z (born from 1996 onwards) are the ones who have the highest preference for receiving them from influencers or celebrities, as shown in the chart below.
How to create static content?
Generational cut in relation to the brand in social networks Another piece of information collected by Capterra refers to the frequency of searches for branded content. More than two-thirds (68%) said they use social media on a daily basis to seek information or news about brands on these channels. Only a minority of 4% do not actively Czech Republic Email List seek out content from companies, viewing only what social networks show them. See the chart below for complete data on frequency: Most people search daily for information about brands on social networks Since users are looking for branded content regardless of generation, it is important for companies with a presence on social networks to have a publication calendar and be able to follow it to maintain the engagement of their followers – social media management platforms often offer resources to assist in the creation and administration of editorial calendars.
Social media management platforms
Prefer to receive information via static content Social networks allow the publication of different content formats, allowing companies to exploit them according to their communication needs and the interest of their target audience. In the Capterra study, just over half of respondents (53%) said they prefer to receive information or product recommendations on social media through static content. An example of this type of material could be a post on the platform’s news feed, which is permanently maintained on the social network. How to create static content In static content, it is possible to post materials such as photos and videos, and the great advantage of the format lies in the possibility of inserting a text or a link together with the visual content.
