Improving the shopping experience is the main advantage of the metaverse in e-commerce The shopping experience is crucial for sales in a virtual store. When there is no possibility for the consumer to understand exactly what he is buying, this can spill over into other sales processes, including reverse logistics, as customers can make Mobile List purchases and return them more frequently. The main advantage that respondents who would be interest in buying in the metaverse see in relation to commerce in this environment is precisely link to the shopping experience. That’s because just over half of respondents (55%) see the possibility of testing products using augment reality as the main advantage of the metaverse.
The possibility of seeing the latest products
This kind of technology would give people the opportunity to try on clothes on their bodies or see furniture in their homes. The possibility of seeing the latest products without queues or having to enter a crowded store (53%) and having a fun experience (52%) are other advantages rais by respondents. Will the metaverse be the shopping Aruba Email Lists standard in the future? Although still uncertain and full of predictions, there are those who see the metaverse as a new paradigm when buying: just over half (57%) of those who would buy in the metaverse believe that this virtual world will be the standard for future purchases. Respondents’ opinion on the metaverse replacing e-commerce However, shopkeepers should not expect a sudden change in the population’s consumption habits.
Respondents opinion on the metaverse
The expectation is that the metaverse will only reach its point of maturity in 2030 , according to Gartner (content in English). Even because, with the technology we have today, it is not possible to guarantee access to this digital world due to the performance of computers. Still, there are ways for businesses to be pioneers in creating immersive experiences. The use of AR and VR can help create virtual environments where consumers can simulate shopping experiences. This is a way of delivering innovation to customers and, at the same time, getting them used to a type of online commerce that promises to be the future.
