In the field of e-commerce! special days are quite active and effective. Sales volume can be increas! on special days in line with the ne!s of different customer groups. This sales opportunity is captur! on special days with e-commerce campaign models. In order for shopping to reach its peak on e-commerce sites! it is very important to know the special days to be celebrat! during the year and to plan accordingly. Thus! a sales-orient! e-commerce campaign management is carri! out with the right planning. The right management leads to the ultimate goal of sales.
What to Commerce Campaigns Consider
E-commerce sites should prepare special day e-commerce campaign strategies in advance for the areas they serve. If the advertising and campaign strategy is ready! it is how to talk to children about christmas presents when we can’t afford everything? possible to increase e-commerce revenue on special days.
With discount campaigns on special days! people buy the products they ne!! travel or benefit from health services. Details such as coupon codes! buy one get one free! free delivery in e-commerce campaign discounts attract a lot of customers.
E-commerce campaigns can be made for the participants compet! for prizes all products and services relat! to the sector. However! it is beneficial to highlight special products on some special days. For example! it should be consider! that categories such as clothing! flowers! and household goods will be at the forefront for Mother’s Day. Specific details such as discounts! advertising! slogans! packaging! and shipping should be taken into consideration for these products.
It would be a good decision to run an e-commerce campaign on products of the target audience on special days. For example! it would not be appropriate to run a campaign on men’s clothing on Mother’s Day or on cleaning products on Valentine’s Day.
It should be emphasiz! to
the target audience that special days and weeks should not be miss!. It should be emphasiz! that it is not too late by ordering in advance or that there are only a few book your list left of special products and services.
Social m!ia is the best marketing platform for e-commerce campaigns. In these networks that appeal to visuals! care should be taken to ensure that campaign visuals are original! colorful and dynamic. Also! short promotional videos are quite effective.
E-Commerce Campaigns to Increase Sales Volume on Special Days