Spam is unwanted email that arrives without your consent. It can contain anything from annoying ads to malicious links. This is a sore subject for online stores: incorrectly configured mailings not only do not increase sales, but also push away customers, and sometimes even lead to fines.
In this article, we will analyze what is considered spam, how to avoid emails ending up in spam, and also tell you how to set up legal and effective email campaigns to increase sales. You will learn what technical and legal aspects you need to consider in order not to become a spammer and at the same time build communication with clients at a high level.
What are the types of spam?
Spam comes in many forms, each of which carries risks for both recipients and senders. The main types of spam are:
1. Advertising spam
The most frequent guest in the mail. These industry email list are the letters that flood your inbox with offers of goods or services that you did not ask for. Violation of privacy? Yes. Failure to comply with data protection laws? Also.
2. Phishing emails
Their goal is to trick you into giving up something valuable: card details, passwords, or personal information. These emails look convincing: they are disguised as messages from well-known brands, including online stores and banks.
Screenshot1
Here is a suitable example of such a mailing. “Wildberries” will not send me letters – I did not indicate this email when registering. Moreover, the central bank assesses company will not sign “WB”, and even with a space. And I did not participate in competitions. We delete such a letter
3. Emails with malicious files
These emails carry viruses. Under the guise of an “invoice”, “order confirmation” or other important document, a file is hidden that infects your computer.
4. “Letters of happiness”
They promise mountains of gold: winning the lottery, millions from a mysterious businessman, or super-easy money. In reality, it’s a scam that makes you forward the letter further or transfer money to scammers.
Each of these types of spam is dangerous to users and undermines trust in email newsletters in general. It is extremely important for online stores not to use methods that are associated with such letters.
How to get rid of spam
An important difference between an honest mailing australia cell numbers and spam is that an honest mailing is a letter that is sent with the consent of the recipient. There are several signs that will help you distinguish a normal mailing from spam.
Signs of an honest mailing:
You agreed to receive it. You yourself subscribed to letters through the site or application, clearly confirming your consent.
Transparency of the sender. The letter came from an official address, where the company’s contact information is indicated.
No tricks. The message does not urgently ask you to hand over personal data or click on a suspicious link.
Easy unsubscribe. There is always an unsubscribe button at the bottom of the email, and it really works.