In this post, we’ll tell you how to improve the perceived quality of your eCommerce business with simple and effective tips.
Yes, we can provide our store’s users with stimuli that enhance the feeling we project on them.
The first thing to make clear is that, although this sounds a bit subjective , there are effective actions we can take to ensure the customer receives a quality image at several levels: brand, product, store, and experience.
This has a direct impact on the profitability of our eCommerce, as we will see below.
We could define it as the average level of satisfaction in a niche or market , of a certain product, service or brand.
Expressed like this, it seems intangible and difficult to measure. However, it’s enough to focus on more specific parameters to make an objective assessment .
Basically you should consider:
Reliability : Is this a durable brand or product? Or, on the contrary, is its durability below market standards ?
Ethics : It’s increasingly important for our brands to project corporate social responsibility and fairness in their processes. Therefore, values like sustainability become selling points .
Design/appearance : This applies ne help with your purchase? transversally, because it affects everything from corporate identity to the final product, including the design of our store (whether online or in a physical store ).
Responsiveness : People don’t want problems
but knowing that the company impossible to identify what share of imported they’re buying from has great after-sales service builds confidence in its ability to resolve any issues. I recommend reading about the Zappos case to understand the extent to ao lists which this is the case.
These four factors, combined, generate perceived quality in the consumer . Although not everyone gives equal importance to each of them, the truth is that they remain in the collective imagination.