The development of digital experiences that please the consumer is one of the major concerns of any CMO.
The idea is to provide the audience with experiences appropriate to their characteristics and needs, motivating them to move towards the purchasing decision.
Today, especially in the SaaS market, part of this journey takes place in the product itself.
The way the consumer experiences their denmark phone number data first contact with the product is crucial to their long-term relationship with the company. If satisfied, users will become more likely to acquire your solutions and turn into loyal clients.
Given the importance of this matter, investing in product experience (PX) strategies has become indispensable.
However, to apply these ideas, it is necessary to consider various factors, seeking to apply proven practices and techniques.
Interested in learning more? In this text, we will answer:
- Product Experience: How Did we Get to this Point?
- What is Product Experience?
- Product Experience vs Customer barriers to effective data privacy and governance Experience
- Why is Product Experience important?
- What Should you Consider Before Launching your PX Strategy?
- Who is Involved in a Product Experience Strategy?
- How to Build a PX Strategy
- 8 Tips to Improve Product Experience
- How are Brands using PX?
- Wrap Up
Product Experience: How Did we Get to this Point?
The idea of product experience arises as a belgium numbers response to modern consumer needs and demands.
The digital transformation that has incorporated the internet as one of the buyer’s journey’s main channels has placed the public in a prime position within the market hierarchy.
With vast access to information and a wide range of possibilities, the consumer 4.0, as defined by Philip Kotler, gives preference to brands that offer the best experiences.
That’s why the most efficient marketing efforts are those that get to engage this new public, creating a positive feeling that positions the brand at the top of the client’s mind.
To reach this goal, it is necessary to offer complete user experiences, delighting the audience since the first interaction.
What is Product Experience?
Product experience, as one of the subsets in the user experience department, aims at improving the part of the consumer’s journey that takes place within the product.
It is a concept already widely explored in the advertising world, especially for adding value to brands and products.
Take as an example some of the most successful companies in the world, like Apple and Adidas.
What do they have in common? Besides a lot of money, an extremely loyal public, which is willing to pay more for the products offered by them than buying similar products from competitors, even for lower prices.
To reach this level, these companies have adopted an approach that focuses on selling the experience, not the product itself.
Of course, much of this process takes place outside the sphere of PX — branding strategies, paid ads, etc. However, if the product does not offer an excellent experience, the whole strategy goes downhill.
In other words, Apple and Adidas products, back to the example, need to be as good and delightful as their advertising campaigns make them seem.
When the clients perceive this, they start to trust the brand, even more, getting closer to becoming brand advocates.
Naturally, the concept doesn’t apply only to giant companies, such as those mentioned above. Companies of all sizes and sectors can (and should) include PX in their strategies.
As we mentioned in the introduction, one of the markets in which the growth of the PX idea is most remarkable is SaaS. It takes the form of free trials and beta versions, for example, which allow the user to “taste” the product before buying it.
In the next topic, we will show why this is so important.