Based on your goals, you will be able to monitor different KPIs , such as: france phone number library
- Reach , or the number of unique users reached by your business; this is data that should be carefully analyzed to understand aspects such as demographic characteristics and user interests;
- Web traffic , or the visits that social media manage to drive to your site, e-commerce or landing page;
- Leads , the contacts of potential new customers with whom to establish a relationship that could lead to the purchase of products or services;
- Conversions , a concept that generally includes objectives such as purchasing, downloading an app or filling out a form; in this sense it is essential to evaluate the conversion rate , that is, the ratio between the conversions that occurred thanks to social media and the total number of visitors from social media;
- Brand mentions and sentiment , indices that define the brand’s awareness and the perception that users have of it.
Let’s look at some of these KPIs in More Details : design with impact group marketing
Calculate Leads
The main reason why many companies engage in online marketing is to generate more leads, so the success of a campaign can be measured by considering the number of qualified leads generated . To measure them you can for example:
- Monitor clicks on CTAs , such as how many white paper request forms have been downloaded
- Track the number of downloads of content used as lead magnets
- Look at the cost per lead ( CPL ) data , switzerland leads which is the amount you need to spend for a quality lead.
Measure sales
For all companies whose business involves online sales, it is absolutely essential to measure the efficiency of their investments and, therefore, their financial sustainability. Measuring the ROI of online marketing with sales volumes as a reference means examining multiple aspects, including:
- Transactions , which is the number of purchases complete in a given period of time
- Conversion rates , or the percentage of website visitors who complete a purchase
- Page value , which allows you to understand which pages of the website generate the most revenue
- Time to purchase , or the time required from the user’s first visit to finalize the purchase.
Monitor social shares
Verifying whether a brand’s content is appealing is crucial for a company that aspires to increase its online visibility and its conversions, whether they are leads or online sales. To measure social media engagement you can monitor:
- Reaction
- Comments
- Sharing content
- Video views and completion rate
- Increased fan base
Each of these elements has a precise value in strategic terms: for example, content sharing gives greater reach to the brand, while reactions and comments demonstrate the level of engagement achieved by the content.
Conclusions: The Importance of ROI Measurement
Measuring ROI is the only way to understand how profitable and effective your digital marketing efforts really are. If your campaigns generate a lot of web traffic, it does not necessarily mean that they are also profitable: you need to look beyond traffic and measure more specific KPIs to understand if the campaigns are truly effective and your ROI is positive and sustainable.
This is therefore a complex analysis for which it is best to rely on professionals who know how to read the data and draw the right conclusions, to then suggest the best actions to take. Our team is at your disposal to help you best manage your digital marketing campaigns, establishing with you metrics and KPIs to monitor: contact us for a free consultation !