Positive signals , as we have discuss, have to do with the ability to generate interaction, the viewing time of each video, the frequency of publication (it is valu that you are consistent and have a high frequency) and the originality of the content (this is essential).
Therefore, the ideal content in the eyes of the algorithm must meet these variables.
The main change is that the size of your audience or the number of followers you have will no longer matter as much , so any account can go viral if its content deserves it .
In this sense, he is once again “ inspir ” by the functioning of TikTok, which has as one of its best assets, the ability to achieve a huge impact with small accounts .
On paper, it’s a very interesting move , because after many years of seeing the natural reach of posts decline, the new algorithm could make many brands find Instagram interesting again on an organic level.
Tips for growing on Instagram with the new algorithm
Let’s get down to business with a quick set of tips that can help you get the most out of Instagram’s new algorithm:
Reels to increase reach : Instagram with outa solid strategy to promote your content has long been a fan of video, but in 2024, vertical videos are its favorites and it will reward you with more views.
Short reels are better than long ones: It’s proven that videos under 90 seconds are more enjoyable to watch and therefore have an impact on the overall performance of the account.
Fine-tune your posting time :
Post stories when your followers are active, and reels when more users are online.
Carousels and photos : Don’t forget to post photos; a portion of your audience remains very interest in this format. In any case, I recommend in pursuit of easy money posting carousels with multiple images; their engagement is much higher.
Tailor your content to each ao lists section of the platform so that it’s strategically focus and boosts visibility.
Now that we’re clear on what content should be, it’s almost equally important to know what doesn’t work and even what practices or types of content can penalize your account’s performance.