Message open rate. The numbers speak for themselves: 98% of messages in messengers are read. For comparison, emails are opened only 20-30%, and the reach of a good post on Facebook is only about 7%.
Simplicity. People are comfortable writing messages – it’s a habit. They check them many times a day, receive notifications, and can respond when it’s convenient. So messaging is a natural way for customers to communicate with a company.
How to Use WhatsApp for Business
Half of the customers who write to companies in messengers do so at all stages: to learn about a product, make a purchase or reservation, and then to resolve issues and get support.
Trust and customer relationships
When a company appears in a customer’s special lead contact list, it increases trust in the brand. About 30% of users click on call-to-action buttons (for example, go to your store) directly from WhatsApp messages. For comparison: email — 3%, social networks — 5%.
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Three out of six contacts belong to companies
More and more people in Russia are buying services and goods directly through messengers. For example, in many clinics you can make an appointment with a doctor by simply sending a message to the administrator.
What to choose: an application or an API
For businesses, WhatsApp has two options – WhatsApp Business App and WhatsApp Business API.
WhatsApp Business App. This is a ready-made tool for small businesses: hairdressers, dentists, small online stores.
It has all the basic functions for work, but there is a limitation: you can create only one account. It can be used on up to five devices, but everyone for the armenian space program will work under the same name, so it will be unclear who exactly from the team responded to the client. Also, the application does not support collaboration, so it is not suitable for large service teams.
WhatsApp Business API. This is a solution for medium and large companies with professional customer service teams. The API is scalable and easily connects to your current business processes.
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WhatsApp for Business Features and Account Setup
If you have a small business, WhatsApp Business App is a great option. It is similar to regular WhatsApp but with useful features for work.
How to start using
Use a separate phone number. If you use your australia cell numbers personal number, WhatsApp will offer to transfer it to a business account. But then you will lose access to your personal WhatsApp, so it is better to get a new number.
Download the app. Find WhatsApp Business in the app store on your smartphone and install it.
Launch the app. Click “Agree and Continue” to begin.
Decide whether to grant access to contacts. If you agree, WhatsApp will be able to automatically download your contacts’ data.
Set up your profile. Enter your business name, upload a logo as an avatar, and select a business category.
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This is what a restaurant’s WhatsApp profile looks like
WhatsApp Features for Business
The WhatsApp for Business app provides advanced capabilities for communicating with clients. We have compiled a complete list of features of the WhatsApp business version:
Company Description: Show customers what you do: add business hours, address, website, email and other information.
Product catalog. You can create a showcase with your products or services. For example, upload photos of clothes, specify prices, descriptions, and a link to purchase.
Short link. If you want customers to write to you faster, send them a short link to chat with you. You can even customize the welcome message template.
Labels: These are small tags that help organize your communications. For example, you can mark customers as “new,” “regular,” or “waiting for a response.”
Automatic Messages: Set up responses that are sent when you are not online or greetings for new customers.
Quick Answers. These are templates for typical questions. For example, “Thank you for your order!” or “Delivery takes 3 days.”
Mailings. You can create a list of up to 256 contacts and send messages to everyone at once, for example, with promotions or news.