The practice has been improv to improve the immersive experience. In this use, employees would wear special glasses and be transport directly to a conference room, where each person is represent by an avatar and can interact with others or with Mobile List computers and projectors present in the space – a survey already shows that 44% of employees would agree to work through the model provid by the metaverse. Did you know? In a recent interview , Meta executive Vishal Shah stat that the expectation is that the next generation of virtual reality glasses will have more sensors and cameras that can capture facial features, which would rule out the need for an avatar. Currently avatar expressions are base on keywords when the individual is speaking.
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The description is completely in tune with what Meta, Zuckerberg’s company, has been developing through Horizon Workrooms , one of its ventures towards the metaverse in a company. Still under development, this virtual reality platform simulates a virtual work environment, adapt to different situations, such as workshops or Uzbekistan Email List stand-up meetings, and allows interaction between employees, who gesture and emit facial expressions. In Brazil, a recruitment company, in a pilot project, test the use of the metaverse in human resources . Check out the video below: The recruitment process is one of the uses of the metaverse in companies ( Source ) Currently, there are videoconferencing software that already invest in the possibility for participants to choose 3D avatars to participate in online meetings , which makes the experience close to what is idealiz for the metaverse.
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Marketing actions in the metaverse Many of the marketing actions in the metaverse are link to games. This is because, in games, it is necessary to choose an avatar to participate in the action. Knowing this, companies began to offer special accessories, such as clothing, which allow customizing avatars, or also creating their own stores in games like Fortnite, Roblox and Sandbox. Luxury brands seem to have been the pioneers in activating marketing actions in the metaverse, based on games. The Balenciaga brand, for example, developed four virtual clothes that could wear avatars in Fortnite. However, the company was not restricted to the virtual only.