I bet you have people around you who listen to you (and hear what you’re saying to them). You’re probably also someone who wants to hear what others have to say.

 

So why do brands think it’s okay to use their social  women database  channels to constantly talk and push, ignoring customers’ needs and (dare I say it) their complaints or bad reviews?

A carefully crafted social listening strategy can help boost your brand reputation, generate more referrals, help identify new USPs (Unique Selling  use sms lead generation for saas products   Propositions) and enable easy tracking of competitor activity.

According to a report from Sprout Social, when customers feel connected to a brand, 57% will increase their spending and 76% will purchase from them over their competitors.

Okay, but let’s start from the beginning.

What is Social Listening?

Social Listening is the process of monitoring what people are saying in digital media channels about your brand, products, or competitors.

Why? You can use social listening to better understand your audience and their needs or desires. It’s a quick and easy way to gain detailed information about your current and potential customers and delve deeper into your audience research.

One of the most common and effective ways to listen to your audience is to monitor conversations on social media channels.

Every day, people are talking about your brand or topics related to your industry, so it’s smart to keep an eye on what’s “going on.” Understanding this will help you create better content, build better audience personas, and develop better digital strategies.

Why is it worth conducting Social Listening?

Using social listening in your marketing efforts brings many benefits. It will help you:

• Respond and prepare for a social belgium numbers  media crisis or brand incident
• Stay up to date with what’s happening on the market. This will help you strengthen your industry knowledge
• Find out what people are saying about your brand on social media and other online channels, such as websites, blogs and news articles
• Monitor competitor mentions, updates and online announcements
• Develop new ideas for content, messages and campaigns
• Understand the needs and motivations of your audience and improve customer service
• Tailor products, services and propositions to existing and emerging customer needs.