Pricing optimization software can help define the amounts to be charg. Regarding the average price invest per month in non-traditional subscriptions, just over half (57%) of respondents in this group indicat that they allocate R$51 or Mobile List more of their monthly budget to subscriptions. The data refers to the sum of three different ranges – from BRL 51 to more than BRL 111. The graph below shows the result divid by the value ranges: Subscription market and the investment made by consumers monthly One of the differentials of subscription-bas models is the ease of adopting and canceling the service. As the data indicate, when it comes to the action of canceling a contract service, companies are not presenting difficulties to consumers.
Offer some benefit
Most feel comfortable storing credit card data on the platform It is common that, in subscription services, the customer saves his credit card details on the platform and is automatically charg for the service thanks to the prior authorization grant to the provider company to carry out this charge – subscription management software Bulgaria Email List helps businesses to organize the recurring payments system. For just over two-thirds (68%) of customers with current non-traditional subscriptions, such a transaction does not appear to be an issue. That’s because they said they felt comfortable, on some level, saving their credit card details to perform a non-traditional subscription. Of the 32% who report some type of discomfort, the main reason is relat to security concerns (86%), follow by problems with data protection (63%).
Attention to digital security A company that carelessly becomes responsible for leaking customer data, in addition to being subject to possible fines based on the General Data Protection Law , runs the risk of having its reputation affect – even in the long term. Customers are watching: Capterra’s cybersecurity survey , publish in 2021, show that 7 out of 10 respondents seek, before carrying out a transaction, more information about companies on specializ websites, such as Procon or Reclame Aqui. Reinforcing the security of customer data can be done through the use of cybersecurity software , encryption software , network security systems , among others. Online advertising is a lure for subscribers Some brands seem to be remember organically by consumers. Although, example is Netflix, which in this research is consider a traditional subscription model.