The platform belongs to VK and has an audience of over 42 million people. Ordinary people and companies can use special advertising opportunities and place ads. Thanks to deep integration into the VKontakte ecosystem and unique self-updating segments on Yula, you can accurately target advertising based on the real interests and behavior of users. Read the article about business opportunities, ways to connect Yula via click.ru Yula is a popular Russia and the benefits of this.
Why the platform is interesting for advertisers
Yula is a popular Russian classifieds platform for buying and selling goods, real estate and services. With millions of active users daily, the platform occupies a significant place in the online classifieds market.
Audience
- Buyers on Yula are mostly people aged 18 to 45 with a steady income and a job.
- More than 80% of the audience earns at the average income level and above, which makes the platform attractive for advertisers.
- Every day, Yula is visited by users from all regions of Russia. Yula is a popular RussiaThey actively search for products and make transactions.
Statistics from Yuly’s media kit
Unique Features for Business
1. Wide coverage . Yula is part of the VK ecosystem, fax lists which expands its functionality and marketing capabilities. The platform synchronizes data with other VK services, including VKontakte and MyTarget, providing access to unique advertising tools and precise targeting.
2. Custom audience segments
. Youla analyzes user actions in real time: what they buy, search for, sell, behind every successful what applications they use and what they are interested in. This data is transformed into self-updating and custom segments that advertisers can use both on Youla and on other platforms in the ecosystem.
3. Different advertising formats .
Youla offers 4 placement formats.
- Infoblocks in user accounts. Advertising is shown immediately after logging into the account.
Infoblock on Yula
- Advertising blocks in product cards. Advertising australia cell numbers built into ads helps to reach the target audience directly.
Advertisement in a card on a smartphone
Advertisement in the card on the desktop
- Advertising blocks in categories. Targeting users Yula is a popular Russia who are studying sections of services or products.
Advertising in categories
- Multi-format. Various combinations of advertising elements for maximum coverage.