Campaigning with influencers is an increasingly czech republic phone number library common strategy in the world of web marketing, all the big brands want to be supported by an Instagram or Tik Tok star , with exorbitant numbers of fans and a good presence. In fact, we must admit that usually the most positive results are real, actually verifiable.
In a Pepsi commercial, Kendall Jenner takes off a blonde wig and runs away from a photoshoot to join a protest. During the video , at the climax of the commercial, the model hands a can of Pepsi to a police officer, who happily drinks. More Details : the cr is usually significantly higher through organic search and social media
It should theoretically be a good advertisement , but there have been rivers and rivers of controversy. The reason is easy to understand, especially in this historical moment. The video has been defined by a large part of the public opinion as the ” best example of economic privilege among whites ” and on social media a war of indignant and strongly critical comments has begun.
How Pepsi Solved Crisis
But Pepsi, unlike McDonalds, did not sit idly by and immediately took a stand. The video was deleted from company profiles , and a brief but meaningful response from the brand was published on Twitter : “Pepsi was trying to create a global message of unity, peace and understanding. Clearly we made a mistake and we apologize.”
Now, it is already rare to find someone email leads database around or near us ready to apologize, but that a large company does it is even more incredible. It is not only a respectful sign of education , but the demonstration that companies can still have a human face , creating empathy , admitting – like all human beings – to making mistakes, every now and then, and knowing how to make amends.
Remember that the crisis passes
Yes, these are moments you wouldn’t wish even on your worst enemy. An online reputation crisis can have a strong and painful impact on your life. How Pepsi Solved unfortunately it causes a high level of stress for those who have to manage it. This is why we want to remind you every. A time that it doesn’t only depend on you, that there are often factors you can’t control . So every now and then you can let go of control. And even if it seems to last a long time, know that tomorrow (very near, like the day after tomorrow). How Pepsi Solved no one will remember your failure or your online crisis .
A great way to start over, give yourself a good clean and get. How Pepsi Solved back on the field with a dynamic company despite the ups and downs of life.