Call centers are frequently accused of wild telemarketing. And recent news is that of the fine to three call centers that. Violated the rules on the hungary phone number library protection of personal data. More precisely the provisions for the processing of personal data for marketing purposes. Through the use of telephone with operator. Following the establishment of the public register of oppositions.
Large telephone or energy companies entrust external contact. Centers with the task of making calls to publicize their offers. We are talking about the so-called direct mandates. A brand directly entrusts the work to a call center. Generally large and the cr is usually significantly higher through organic search and social media with requirements that should guarantee quality and reliability. One thing is certain. It is essential to comply with the regulations. The privacy guarantor is always available to citizens and. Carries out a control function in the sector.
Both the company acting as the agent and the contact center entrusted with the task are at risk of fines.
What are the regulations to know?
- Register of objections
- Guidelines on promotional activities and the fight against spam, published in the Official Journal n.174 on 26 July 2013
- The GDPR
Telemarketing or teleselling is a serious and regulated work activity like many others, but there are those who break these regulations just to sell. It all starts with the purchase of lists of names to call. The call center administrator can acquire the email leads database data of potential customers directly, for example by filling out contact forms, filling out physical cards in stores and on many other occasions in which we are aware of leaving our personal data by authorizing their processing. You can also purchase the names from third-party companies that deal with the sale of telemarketing lists.
It is necessary for the entrepreneur to rely on reliable companies that can demonstrate that the names have authorized the consent. It is necessary to take into account the registration in the Register of Oppositions, which cancels all previously expressed consents or the will to be included in the Black Lists.