Images are an important and often overlooked element of any marketing asset. This is especially true for exit pop-ups.
You need an attractive, eye-catching visual element that will make the visitor take a second look. If you just type a few boring sentences into a pop-up, your visitors may not even notice it.
Consider including an
Nnexpected image that will catch your potential customers off guard. It doesn’t have to be irreverent or even as people resume planning brands have a role to play funny, but it may seem out of place in the context of your site.
Error pages — especially 404s — are great places to find inspiration. Many companies have created truly unique 404 error pages that keep visitors on the page and encourage them to dive deeper into the site.
If you want to stay on-brand with your image, make sure it at least makes your visitor think. Don’t use a generic stock photo or a poorly done, hand-drawn image. Think creatively. If you use an image of a person or animal, make sure the eye is directed to the CTA. This is another subtle cue that marketers use to direct the visitor’s attention.
Offer a discount or a free sample
Consumers love two words email list more than anything when it comes to shopping: free and discounted. Free is preferable, of course, but we’ll take a 30% off coupon if that’s what you’re offering.
We’ve already mentioned that exit intent popups often work because they encourage visitors to return to the text services page and change their mind about leaving. If a prospect is considering purchasing one of your products, you want to nudge that person toward a purchase using an exit intent popup .
A discount is a great way to do that. It says, “Okay, maybe this price scared you a little bit, so let me fix that.”
Free samples also work well. If you sell digital downloads or services on Etsy, you can offer a free product sample or consultation.
It’s not just about getting your prospects on board. It’s about demonstrating as much value as possible. If your prospects feel value, they’ll want to buy from you.