The marketplace is a platform dedicat to the purchase and sale of products or services, which are market by different retailers in the same space. Although,The best way to understand the marketplace concept is to think of a shopping center. The marketplace platform provides the structure and merchants “rent” a space to build their store and sell their merchandise; each with its type of product and its prices. In the language of e-commerce, sellers are Mobile List call sellers by marketplace companies. Although, are marketplaces of different types: Generalist marketplaces: in this type of platform, it is possible to find the most vari products, divid by categories. Examples of this type of platform are: Amazon, Americanas, Submarino, Magalu and Mercado Livre.
The marketplace platform provides
The infrastructure offer by marketplaces includes space to promote products, payment management with the possibility of accepting different methods and assisting with delivery logistics. Add to this is the fact that, when joining a marketplace, the retailer also benefits from the influence of a brand already consolidat in the market. The advantage of Switzerland Email Database selling on marketplaces is that, in general, they are well-establish names in national retail, and receive a very high daily flow of visits, which can directly contribute to sales for companies that are still taking their first steps in e-commerce. . How to choose a marketplace for your company? With different marketplace companies operating in the country, the process of defining a partner can be confusing. That’s why it’s important to act strategically and spend time researching candidates.
The advantage of selling
Type of marketplace Consider the type of product you market. If it’s a niche item, it’s worth looking for a platform focus on that market. Although, they tend to attract more target consumers, which can generate a higher profit margin. If your catalog is wide, it is worth opting for a generalist option, which will allow you to have a greater reach among consumers (and this can increase sales volume). 2. Marketplace Audience Another very important aspect during this choice is the analysis of the marketplace’s target audience, as each one attracts different audiences and this can influence the type of product that will be sold on the platform. Amazon can attract consumers who value fast delivery, while Magalu can attract customers who value traditional brands in the Brazilian market.
