General ethics follows the basic idea that we should not do everything that we can do as humans. It is therefore a “set of moral norms and maxims that form the basis of a [responsible] attitude”. In order to assume social responsibility in Ethical Aspects & Social B2B online marketing, B2B companies should observe certain guidelines and ethical aspects. We have dealt with values and morals in B2B online marketing and defined them.
- Economic aspects play a fundamental role in society. Therefore, values and morals should not be ignored here
- Fairness and transparency in B2B communication as well as protection of privacy are fundamental values that build georgia phone number data trust and should be observed by B2B companies
- It is not economically sustainable to talk about good things but not do them
- If B2B companies invest in a holistic sustainability concept, then this is a sustainable investment in the company itself
Ethics & Morality as the Center of B2B Online Marketing
Marketing ethics deals with questions about moral values and the social responsibility of advertisers. This includes, for example, actual thunderstorms from the southeast advertising measures. These can be sensationalist or misleading B2B campaigns or marketing measures for unsafe or environmentally harmful products.
If B2B companies only focus on achieving higher profits with massive advertising budgets, it can seem that financial success comes at the expense of values. Ethical Aspects & Social Trust in the B2B company can fall by the wayside. In addition to the classic goals of B2B marketing, it is therefore essential to keep the focus on communicating the company’s values. For example, commitment to fair working conditions, fair trade and environmentally friendly products can be communicated with appropriate B2B marketing measures via the website or social media channels.
In order to demonstrate how B2B companies can act ethically and reflect this in their online marketing measures, it is helpful to consider the other side and identify unethical behaviors:
- False (exaggerated or false) product comparisons to differentiate yourself from the competition
- Exaggerations to make a product or betting email list service seem better than it actually is
- Claims without scientific, well-founded and provable justification
- stereotyping and discrimination
- depictions of violence, trivialization of bullying, etc.
- Children in marketing campaigns must remain children
Conversely, we have defined three basic ethical guidelines that Ethical Aspects & Social B2B Online Marketing companies can anchor directly in their everyday digital life, i.e. their online communication, for example in their social networks.