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For what purpose do users use the main social networks?

By xiuju / April 3, 2023
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Respondents from generation X, born between 1965 and 1977, mainly use Instagram, Facebook and WhatsApp – the three platforms reach a total of 22%. In the case of baby boomers (from 1946 to 1964), there is a slight preference for Facebook (13%), follow by Instagram (12%) and WhatsApp (12%). Most access social networks more than 10 times a day The percentage of users on each social network already demonstrates that these platforms are Mobile List serious business for Brazilian survey participants. Other information appears to reinforce this fact: 4 out of 10 respondents (41%) stat that they access their social networks more than 10 times a day. This is the largest number among the countries where the Capterra survey was carri out. Among respondents residing in European countries, for example, this number does not even reach 20%.

The percentage of users

See full information below: The daily frequency of use of social networks In general, the access frequency of Brazilian respondents is high. Another 34% declar accessing 3 to 10 times a day, while 18% accessing 1 to 3 times a day. To a lesser extent Ecuador Email List are those who access only once a day (6%). Security with the use of data on social networks Although the Brazilian respondents interview by Capterra are frequently accessing social networks, how do they feel about sharing their data on these sites? Most respondents (49%) defin themselves as moderately concern about the use that social networks make of data shar by users, such as personal data, photos and videos; 31% declar themselves very concern about the issue. Only 6% of respondents defin themselves as.

General Data Protection Law

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Capterra research carri out in 2021 already show 67% of respondents very concern about cybersecurity . In this context, people were more comfortable sharing personal images on social networks (70% said they felt comfortable sharing this type of information), such as photos and videos, and also sensitive data (43%), which is information about race and ethnicity. However, they are less comfortable with sharing personal information (35%), such as name and address, and even less with financial information (8%) – credit card number, for example. It is worth emphasizing that 17% declar themselves uncomfortable sharing any type of information. When signing up for social networks, 84% said they read the terms and conditions of the platforms, with 32% reading completely and 52% reading partially.

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