As the market’s leading search engine, Google processes more than 3.5 billion searches every day. And recent reports show that searches for hotels and Google AdWords Ads resorts are rebounding strongly after the pandemic, with the highest search levels in a decade.
To encourage more and better quality traffic to your country wise email marketing llst hotel website from Google and other search engines, you need to focus on search engine optimization ( SEO ). SEO includes things like keyword research, creating great content, getting links from other websites, and ensuring your website is responsive across all types of devices.
It’s a huge area, but the good news is that if you Google AdWords Ads ’re doing all of the above in terms of creating great content, encouraging great reviews, and communicating on social media and email, then you’re already well on your way to optimizing your website for search engines. And the best thing about SEO is that digital marketing tactics what are the benefits of business intelligence?keep on delivering. Once you invest in SEO, organic traffic costs nothing.
One area of SEO that is particularly important for c phone number hotels is local SEO (Google my business). When it comes to specific searches across the internet, search engines understand that the person searching wants a local result – even if it doesn’t include the words “near me”. So they display the most local results, often with a local map showing where the top results are.
SEO for hotels: Better rankings, more bookings
How important are ads on the Google platform?
While SEO is a worthwhile investment, it can take longer to see results. But there’s a way to get ahead quickly. Google Hotel Ads , formerly known as Google Hotel Finder, lets you set up a feed of up-to-date information about availability, room types, and prices so you can reach people who are actively searching for hotels like yours.
You can target guests in specific locations or focus on properties with lower occupancy rates to get the best results.
We have reached the end…
As you can see, digital marketing strategies for hotel businesses are a large and sometimes complex area. However, it is also an area of huge potential.
We hope that after reading this you will be motivated and confident to explore the best ways to promote your hotel in the digital space – and to create a digital marketing plan that helps you realize the potential and opportunities that await there.