Podcasts help increase brand awareness Podcasts can act as a bridge between a business and potential customers. A podcast helps give the brand a more intimate voice, which can help build trust with listeners. For example, if you own a bakery business, you could start a podcast offering expert cooking tips. Podcasts allow direct engagement Mobile List with audiences Like any other form of content, podcasts can help businesses reach more customers in a more direct and personal way. Creating podcasts helps in the task of gaining followers and maintaining a base of listeners and consumers. What are the different types of podcasts. There are many different types of podcasts.
Discover some of the main types
According to podcast expert Rachel Corbett (content in English), some of the most commonly used types are interview, panel, and one-on-one podcasts. Discover some of the main types of podcast in the image below: Different types of podcasts can be created by companies How to make a podcast? As mentioned, a podcast can help establish a connection South Africa Email List between a business and its audience. It is even possible to attract consumers who prefer other content formats than long pieces, such as blog articles. However, creating a podcast needs proper planning. Below, we recommend some steps to help with the task. 1. Know your audience The first step is to know the company’s audience. For example, if you have a brand of health supplements, your target audience is users interested in fitness. In this case, ideally, it is necessary to shape the podcast content according to the requirements of the target audience.
What are her needs and concerns?
Make a plan The next step is to create a content plan, which should include all the details about your podcast. See some of them: Theme: Choose a theme for your podcast. Each season or episode must follow this pre-selected theme. Format : Select the type of podcast you’d like your audience to listen to. It could be a monologue, an interview or even a podcast in partnership with another company. Duration: According to an article by Hurrdatmedia , in English, “Podcasts have varied formats and therefore also vary in length. For example, most podcasts run between 30 and 70 minutes, which leaves room for extensive conversations or interviews. However, podcasts that are recorded in a serial format are usually in the 15-30 minute range.” Name: The name of the podcast should be catchy to make it more likely that users will choose to click on it. The title should be descriptive, searchable (SEO-optimized) and, if possible, clearly communicate the intent of the podcast.
