After marketplace platforms, digital real estate agents appear, which were chosen by 21% of respondents as the channel consult when searching for properties. See the comparison between the modalities in the chart below: Real estate marketplace stands out among real estate market trends Digital real estate agencies are agencies that exist only in the online environment. They are usually associat with the term proptech , which refers to real estate Mobile List companies that apply technology to create distinct experiences in the process of buying, selling and renting real estate. On the contrary, the survey indicates that a minority consult a physical real estate agency (7%) or an independent realtor (3%); in this way, it becomes evident that there is a new way of searching for properties, requiring traditional companies to adapt their structure to operate online.
Real estate marketplace
Visual elements are among the most attention-grabbing online The Capterra report points out that, to highlight their online presence, agencies must invest in visual elements. This is because, in marketplaces or digital real estate agencies, the main element analyz by respondents who use these platforms were images (86%), then descriptions (76%) and Tuvalu Email List then virtual tours (49%). Then, when evaluating the importance of each element available in a marketplace or online real estate agency, those who use this type of system again mention the images of the property (92%) –a highlight also for data protection, which we will talk about later–, staying ahead of features such as search filters and list of available properties. In the chart below, check out the most important items according to consumers who use these platforms in their property searches.
which refers to real estate companies?
In the Capterra study, two-thirds of respondents (67%) use a real estate marketplace or online real estate agency mobile app to conduct their search. This number drops among those who use an app from a physical real estate agency to search for properties; in this case, only 21% use an application from these establishments. Of those who use apps, the majority (74%) stat that navigating through these platforms is easier than on the website, and 59% said they value receiving notifications about new property listings. Data protection is an important concern Along with property images.
