In app marketing , keeping a mobile app interesting and relevant to users is a critical task.
After all, retaining users is cheaper than attracting new ones. Your current users are leads that, if nurtured correctly, will successfully navigate the purchasing journey, improving your business’ ROI .
However, the app lifecycle indicates that churn rates are high after installation, so retaining users and preventing the app from falling into oblivion is a major challenge.
For this task, app retargeting is an excellent ally. Today you will learn how this strategy works, why it is important to implement it, and what you can do to create successful app retargeting.
Let’s go!
What is app retargeting?
App retargeting, also known as mobile oman telegram data app remarketing, is a digital marketing strategy that involves creating paid campaigns to re-engage people who have downloaded your app or shown interest in it.
Its objective is to increase the engagement of app users, convincing them to take a specific action, whether it be downloading it, trying out a new feature or making a purchase.
Therefore, reminding users about the use of the application will make them feel an affinity for our products and that there is something different to offer them.
Why is app retargeting important?
If you have already finished creating tips to communicate it on your website and social media your app , you will know that venturing into this world means facing countless challenges.
In addition to taking care of the technical issues, you must create strategies to encourage its download, implement actions to keep it interesting and, basically, encourage its recurring use to prevent it from falling into disuse.
Keep in mind, 1 in 4 people uninstall an app after the first use. For this reason, implementing retargeting is important for:
Achieving a positive ROI
By displaying ads for products that sms to data are in an abandoned shopping cart, you will renew the user’s interest in completing the purchase.
Reduce dropout rates
By reminding your users that your app has features that can help them, you will discourage their desire to uninstall it.
Increase the frequency of use
Campaigns with promotions or discounts will bring users back to your app.
Boost conversions
By finding unique deals and enjoying a seamless interface , users will naturally complete purchases.
Build user loyalty
Happy users will be your brand ambassadors .
How does app retargeting work?
The way retargeting for apps works is not very different from the remarketing we already know. Let’s look at an example.
Pedro is a foodie, so he wants to know every restaurant in his city. Let’s say your mobile app brings together the best places in town and allows you to make reservations.
Pedro installs the app and starts browsing. His behavioural data such as his product listings or favourites list starts to be stored. With this information you can set up your retargeting campaigns.
In just a few taps, Pedro finds a restaurant he wants to visit that same day, but before completing the reservation form, he gets distracted and forgets to finish the process.
App retargeting starts showing Pedro ads for your app on different channels, focusing on the restaurants he liked the most and, above all, the one he was about to book.
Pedro will click on that ad that says “Book Now” and will be redirected to the app to complete the process. That’s how app retargeting works!
7 tips to optimize your app retargeting campaigns
1. Use Deep Links
Deep Links link to specific content on a website such as a specific page, image, video or post instead of linking to the main page.
Using them in your ads will make it easier to complete a conversion by taking users directly to where you need them.
2. Segment users and set up your lists
Creating messages relevant to a buyer persona is better than shooting out a generic ad. Segment your campaigns based on interests or in-app behavior.
You can create lists like “users interested in X category,” “users searching for products in X price range,” or “users who abandoned cart.”