“Belong anywhere” tagline airbnb uses stories from around the world in their marketing campaigns . Don’t just talk about the company’s origins or the products it offers but they . Tell the story through the eyes of locals whether it’s highlighting a specific person’s life . Story or hosting “experiences” led by locals the company will deliver these stories straight to . People’s inboxes email marketing the image above is from an email titled “meet the baddest .
Women in history” not only did
They celebrate women’s history month but they also highlighted . That the activists artists suffragettes and the winemakers were all women through telegram number list the “experiences” and . Stories people can learn more about the brand and the company’s values as well as . The global services it provides by signing up for the email list you’re not just . Getting notifications about new products or coupons the brand has long been known for .
Efforts to provide shoes to
Those in need efforts that the company highlighted through a . Storytelling marketing strategy when you support a brand you’re supporting more than just a product . — you’re supporting its purpose email as you can see in the email below the . The individual online sales company goes beyond statistics or simply phrases to summarize its success they give customers . Opportunity to dig deeper and learn about the good work that’s being done behind the .
Scenes and in the public eye
This makes people feel more involved in the company . Efforts especially since their money is contributing to these stories in many companies around the world . That support important causes and charities could benefit from the email europe email example, don’t just ask . People for support instead provide them with stories that show the scale of their donation . And the impact it has, people will appreciate the email marketing strategy and the company .
May gain more supporters as
A result another interesting and effective strategy is to focus . On the story of your product and the people behind it take serengeti for example . While the brand itself has a compelling story the clothing company is keen to highlight . How and where its products are made by email by signing up for their mailing list . You’ll receive interesting stories about everything from fabric shopping to the Guatemalan women who weave .