The brand took the opportunity to launch a physical collection based on the game that included pieces like hoodies and hats. In Brazil, retailer Renner tested a similar model through the Renner Play action . Also in Fortnite, the retailer launched an Mobile List in-game map that simulated a physical Renner store. In addition to offering minigames, the action spread QR codes that direct the player to the brand’s e-commerce. Players interact within the virtual environment created by Renner in Fortnite ( Source ) Another way of marketing in the metaverse is through the sponsorship of sports games. Beer brand Stella Artois, in the real world, already sponsored premium sports events. On the online side, it teamed up with the horse racing game ZED RUN and sponsored one of its environments, called Racing in the Life Artois.
Check the maximum resolution
Gucci took a similar action with the Tennis Clash game . In addition to creating clothing for the characters, the brand sponsored a court where disputes would take place within the tennis game. Another way of marketing in the Vanuatu Email List metaverse is through virtual influencers. It is worth mentioning that Brazil is the second country in the world that most engages with virtual influencers . Big brands, like Magalu, with its influencer Lu, or celebrities have created their own avatars. Marketing in the metaverse can be carried out through campaigns with virtual influencers Virtual influencer Satiko’s campaigns already include big brands ( Source ) Satiko, for example, is Sabrina Sato’s virtual influencer.
See available editing features
Created with 3D technology. In addition to the possibility of generating new types of engagement and experience with followers, the character also serves commercial purposes. Its partnerships already include brands such as Coca-Cola, Renner, Eudora and Greenpeace. In this type of metaverse application in a company, in addition to defining issues such as personality, lifestyle and appearance, to create virtual influencers it is necessary to work on modeling in graphic design programs and 3D CAD software . Metaverse in e-commerce: new ways to buy The metaverse in e-commerce can be an ally of multichannel sales. The expectation is that the technology will create virtual environments of shopping centers, where consumers will be able to test and try out products, choosing which ones they want to buy.
