If you have decided to work as a copywriter, you have most el salvador phone number library likely come across the name Luisa Carrada, if not, go behind the blackboard on your knees on chickpeas. Luisa Carrada is an institution in the field of writing , she has been working as an editor and business writer since 2003 , and on her blog, Il mestiere di scrivere (over 1500 articles).
I work, therefore I write! By Luisa Carrada
She has poured out many of her precious teachings on how to calibrate writing processes between paper and digital , organizing textual communication in a creative and technically impeccable way. This book is a manual, with many practical exercises for any writing need.
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Confessions of an Advertiser by David Ogilvy
A name, an institution. We move from Italy to America and we cannot fail to mention him, David Ogilvy , author of all the main quotes on copywriting , as well as an unrivaled advertiser. This is his autobiography , his theoretical and practical legacy, which should not escape the attention of already established copywriters who want to attempt a leap forward.
Business storytelling by Andrea Fontana
If we talk about storytelling we are not necessarily talking. The Top 3 about copywriting, but if we talk about copywriting we are most likely also talking about storytelling. Because the latter can be a channel, a strategy for creating content . Those who want to delve deeper into this aspect must necessarily go through the manuals written by Andrea Fontana , who has always email leads database dealt with corporate storytelling , and with exceptional results. And you can start from this book, incisive, compact, effective.
The imagined word. Theory, technique and practice of copywriting work by Annamaria Testa
Another institution for Italian copywriting is Annamaria Testa, one of the most authoritative voices in advertising. This copywriting manual is designed to create step-by-step strategies for advertising campaigns , touching on all the essential points to be able to hit the mark. A great contribution for copywriters who work in advertising agencies or within medium-large companies.