Around 30% of the population has visual impairment, motor impairments, struggles with concentration problems or suffers from limited reading skills. These are crucial reasons for the barrier-free design and optimization of Accessible websites for B2B websites and online shops. In addition, there are everyday limitations such as direct sunlight on the screen. In this article, we explain how B2B companies benefit from barrier-free websites.
- Accessible websites are platforms that are accessible to everyone without additional installations
- For 100% of website visitors, barrier-free optimization is helpful
- For 30% it brings significant relief and for 10% it is essential
Accessible websites have one goal: to reach all users. With new zealand whatsapp number data accessible web design and the accessibility of content, B2B companies can underline their competence in communication and technology.
With a focus on usability and accessibility, everyone can use the web without restrictions. This expands the target group of Accessible websites for B2B companies, visitors stay on the website longer or are happy to come back. The bounce rate can be improved, the loading time can be increased through better source code and thus a higher SEO ranking can be achieved. In addition, barrier-free websites offer better readability on mobile devices.
Web Content Accessibility Guidelines
The Web Content Accessibility Guidelines (WCAG) are an international standard for the barrier-free design of Internet offerings. They create guidelines for barrier-free web content. These include four principles: perceptibility, usability, comprehensibility lots of rain in the foothills of the alps and robustness. These are discussed in more detail below:
perceptibility
People with visual impairments rely on images being provided with alternative text. With the help of reading applications, the image description is used to output the content in speech. This way, people who cannot see the image can still locate what betting email list kind of image it is. Accessible websites for B2B companies should therefore ensure that images are marked with alt tags when uploading them to websites etc. Alt tags are usually between 70 and 140 characters long. The content should simply briefly describe what can be seen in the image. Search engines also evaluate these texts and include them in the ranking.
usability
Due to motor impairments, many people cannot use a mouse to navigate websites. Web Content Accessibility Guidelines B2B companies should therefore urgently enable the website to be navigated using the “Tab key”. This works with special HTML elements. When designing, it should also be ensured that navigation points are designed with sufficient space between each other.
comprehensibility
Information, texts and elements should be presented in a simple and understandable way. The use of easily understandable language is particularly useful in the Accessible websites for B2B sector. Simple language means that texts are uncomplicated and easy to read. Simple texts are not only suitable for people with disabilities, but are also quicker and easier for all other users and non-native speakers to absorb.