The interactive content is widely used at the top of the funnel to show solutions for the leads and establish initial contact.
Despite the recommendation to avoid the power using “aggressive” sales techniques, not using interactive content at the bottom of the funnel, directing them to conversion, can be a mistake.
By seeking to work on lead loyalty through interactivity, marketing achieves higher conversion rates and hotter leads for sale, especially if you take into account the need sales teams may have for a specific issue.
According to a survey conducted by Sirius Decisions, 70% of the content made by marketing is not used by the sales sector. It’s as if they speak different languages or are part of different companies.
Interactive content is the solution to this estonia phone number data problem because marketing can produce more valuable materials for sales approaches.
One example of how you can apply this is to create self-navigation experiences that allow salespeople to understand what content potential customers see as most relevant.
In this way, it’s possible to find out what type of content is most used by them and which ones deliver real value.
Another example is this content created by Ion, which prospecting has always been a time-intensive process measures the maturity of the user Content Marketing strategy.
3. Less waiting for return on investment
As you can see, interactive content allows the power marketing to be closer to customers, without having to wait for meetings with sales teams to understand their needs and wants.
The reward comes not only to the audience, who can find better solutions but also to the company, saving time and budget when using interactive europe email content. That way, you can expect much higher ROIs.
Sharing interactive content with sales enablement teams allows them to have new insights based on those materials and what they might have by being in constant contact with customers.
The sales enablement department can then train sales teams to focus on the audience’s pain and desires, detected through interactive content.
Bonus: Solution Finder tool
Solution Finder is a tool that relies on the information collected to determine which product or service is best for the customer, making a recommendation.
The interactivity of Solution Finder resembles a quiz, with the differential of being more specific and providing, in the end, a clear indication of which service or product the user should use.
In fact, interactive quizzes can even be used as a Solution Finder tool, as well as calculators or assessments.
An example is the custom evaluation tool that Purchasing Power has built to identify which laptop is best for the clients.
Another good example is Lansinoh, which the power has created an interactive calculator that calculates how much readers can save by breastfeeding their babies instead of buying formula.
Such examples of Solution Finder are important to show one of the benefits of interactive content to sales and sales enablement teams.
How about starting to produce interactive content as part of your Digital Marketing approach? Want to know where to start? Download our Interactive Content Guide and take your strategy to the next level!
