New business should a core activity carried out by every digital agency. australia telegram data Whether your agency relies on outbound sales tactics, inbound marketing or a mixture of both; an SEO Proposal is fundamental to the process of converting leads to clients. Our Embeddable Audit Tool plays a pivotal role in enabling digital agencies to scale their new business activities. Through this and agency founder interviews, we’ve learned exactly which components you should include in your SEO Proposals to help motivate prospects and win more business. We’ve distilled these learnings into an SEO Proposal Template which you can download below in PDF format. Use this SEO proposal template in conjunction with our guide on how to create SEO Reports for clients.
What are Their Business Objectives?
Since we’re talking about SEO, their likely objective will be to “increase traffic” but try slightly i wouldn’t like to anticipate
to dig a bit deeper and understand what’s potentially underneath this. As there are several true business objectives that can be extrapolated from “increase traffic”, here are just a few:Simply looking at what the site currently ranks for is not enough. Have a discussion with the prospective client and understand what search terms and phrases they want to rank for.
- Increase revenue
- Increase traffic quality
- Increase conversion rate
- Increase visibility in search results
- Optimize Google My Business listing
- Outrank competitors in search results
Who are Their Key Competitors?
Not only will this help you provide context around their current search phone number list from mobile lead performance, it may also help you in the future by potentially supporting a business case for additional work that helps your prospective client compete more effectively against their competitors. You could always take an educated guess at answering these questions (and it might be obvious for some businesses) but nothing beats hearing it from the prospective client directly. Schedule a call or better still, a Zoom call so you can discuss these points and hear how they describe their business and their challenges. Take note of what they emphasise and the level of emotive adjectives they use.