So far, you’ve seen how interactive content is directly linked to various benefits for the company.
In addition to increasing the likelihood of capturing leads, this technique improves the image of your brand with your audience, increases the engagement and reach of your posts, and, above all, amplifies your Data Science efforts.
However, beyond merely understanding these concepts, it’s key to know how to apply them in practice, which is what the remainder of egypt phone number data this article will focus on.
Interactive landing page
For starters, one format that can see huge benefits from an interactive approach is landing pages, a key tool in gathering visitor contact data and turning them into leads.
To illustrate, imagine that you’ve created a page with the perfect SEO strategy to attract your buyer persona.
On it, the user finds the standard format, generally with an image, an offer to receive some valuable extra content and a questionnaire implement this for them to submit the data you’re looking for.
If they fill it in, great.
However, it’s necessary to consider the possibility that the visitor, although interested in receiving the material, does not trust your brand enough to leave their information. If this happens, their visit will likely end without becoming a lead.
What does this mean? Your attraction campaign is good, but the landing page is lacking something.
Now, consider that, in addition to the elements how the ai prospecting agent works in daily workflows mentioned above, the page includes links to other website areas, such as testimonials from other customers or descriptions of the company’s unique selling point.
Furthermore, a quiz can test the visitor’s knowledge on the subject, indicating if they’ve failed to answer some part.
Another option is to use the questionnaire to better understand your customer’s motivations or even extract demographic data.
It is easier to gauge a customer’s implement this understanding of their own problem and how the brand is performing comes in addition to generating valuable data.
Consider the responses to a quiz, for example, which europe email indicate whether your audience still needs to be educated on a particular subject, or have already progressed on their journey towards the bottom of the funnel.
The use of other interactive content
Exploring a diverse range of content is essential for the effectiveness of your brand’s digital presence, so it’s important to create interactive material in different formats.
Besides investing in interactive landing pages, it’s necessary to adopt a similar approach to other elements that influence the customer experience.
On this note, we can’t go without mentioning interactive videos, which feature high engagement serve to educate, entertain, and attract consumers.
One successful example is Honda’s campaign to promote the family’s favorite Honda Civic.
To represent these two distinct aspects, Honda created a video that shows a father performing the simple task of picking up his daughters at school.
The magic of interactivity impacts the video so that every time a user presses “R”, all of the elements of the video change, displaying instead implement this an alternate reality in which the same character has become an undercover police officer.
It provides an authentic and unique experience, leading to incredible results for Honda.
According to the company, page visitors spent an average of three minutes watching the interactive video, far above the auto industry standard.
This reflected directly in the number of hits to the Honda Civic’s page, which doubled during the period of the campaign.
Wrap Up
Using interactive content is a way to invest in gathering valuable marketing data.
In addition to engaging visitors and strengthening their relationship with the brand, interactive content encourages them to share their contact information and makes it easier to track their experience, generating essential insights implement this to optimize your strategy.
Do you want to learn more about interactive content? Download our free guide on interactive content and take your strategy to the next level!
